Toronto Brewery District
Posted: Tue Jan 26, 2016 2:48 pm
probably the most LOLworthy thing in 2016, unless Parkdale actually puts out a product
Ontario's longest running digital community dedicated to good beer.
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Nearly. Don't think anyone is disputing the value of the idea, but just the way it's been gone about. An idea that doesn't seem to have been discussed much has, as far as I can make out, been laid out as all agreed and including lots of logos of people who aren't actually on board.MatttthewGeorge wrote:Tell me if I missed something and/or got something wrong, but from what I can figure out:
Henderson Brewing has proposed a "Brewery District" in which, of course, they would be located within. A couple of Toronto breweries outside of this "district" are upset because (a) they aren't in it, (b) they feel Toronto doesn't need a brewery district and should just promote all the breweries in the city, and (c) Henderson has just released their first beer (contract for now?) and are using this "district" idea to self-promote their own beer launch.
About right?
Yeah, I was wondering if all 13 breweries even knew about this before the story ran.MattS wrote:Nearly. Don't think anyone is disputing the value of the idea, but just the way it's been gone about. An idea that doesn't seem to have been discussed much has, as far as I can make out, been laid out as all agreed and including lots of logos of people who aren't actually on board.MatttthewGeorge wrote:Tell me if I missed something and/or got something wrong, but from what I can figure out:
Henderson Brewing has proposed a "Brewery District" in which, of course, they would be located within. A couple of Toronto breweries outside of this "district" are upset because (a) they aren't in it, (b) they feel Toronto doesn't need a brewery district and should just promote all the breweries in the city, and (c) Henderson has just released their first beer (contract for now?) and are using this "district" idea to self-promote their own beer launch.
About right?
the quick answer? no.admviolin wrote:
Yeah, I was wondering if all 13 breweries even knew about this before the story ran.
That's about right except it doesn't include Himel being asked to stop doing media (publicly and privately) and basically saying "this is too big for me to pass up" and continuing anyway. Super corporate vibe.atomeyes wrote:the quick answer? no.admviolin wrote:
Yeah, I was wondering if all 13 breweries even knew about this before the story ran.
everybody's mad at the braintrusts at Hendersons, from what I can (easily and transparently) gather.
the breweries were asked "is this something you'd be interested in?"
"sure. let us know more details."
Boom.
a logo, a chair (Himel at Hendersons) without elections, a press release, use of all the breweries' names and logo.
no one was consulted.
everything about it is baffling. a few breweries are listed that haven't brewed a drop yet. the "District" is half of the city but doesn't include Great Lakes (not that GLB likely cares).
all of this reeks of being self serving and is done by a brewery that's basically a macrobrewery team (go visit their website to see their staff set-up and their staff's experience with macros only) disguised as a microbrewery.
many angry people and this will likely just blow up and not be much of anything. and it really shouldn't be anything. let shit be organic.
Completely off-topic, but am I the only one completely baffled by a news reporter filming herself as if it was a selfie whilst carrying a real camera?!?groulxsome wrote:
This news report is the first time I've seen the pamphlet: http://www.citynews.ca/2016/01/26/video ... -district/
you didn't grow up watching MuchMusic or CityTV?MattS wrote: Completely off-topic, but am I the only one completely baffled by a news reporter filming herself as if it was a selfie whilst carrying a real camera?!?
Ah, no. I didn't... just another of those things I missed out on with my non-Canadian upbringing!atomeyes wrote:you didn't grow up watching MuchMusic or CityTV?MattS wrote: Completely off-topic, but am I the only one completely baffled by a news reporter filming herself as if it was a selfie whilst carrying a real camera?!?
now, it makes even more sense. gives a guerrilla journalism feeling and a "here's my selfie!" feel.
but back on topic!
vaniTv. Always has been.atomeyes wrote:you didn't grow up watching MuchMusic or CityTV?MattS wrote: Completely off-topic, but am I the only one completely baffled by a news reporter filming herself as if it was a selfie whilst carrying a real camera?!?
now, it makes even more sense. gives a guerrilla journalism feeling and a "here's my selfie!" feel.
but back on topic!
St.John/Leblanc have done exactly this. Soliciting breweries soon for info, plans to have the official Toronto beer map out via tourism board by the end of April. From then second parties can build on it (running groups, tour groups) in whatever way they want. Nice to not be controlled by a corporate overload. City will, of course, have issues too, but maybe a little less controlled by a self-serving ego-maniac.Tapsucker wrote:Tempest in a brewkettle?
I bet a whole lot of this stuff will be popping up for a while. people trying to ride the coattails of others. Maybe it's good intentioned, but to what purpose? If the Mayor was serious about his earlier suggestion of making Toronto some sort of beer destination, then just set the Toronto tourism board on it. Make a guidebook or map and distribute it strategically. Won't be much different than what others have done, but hopefully it could be fair to all businesses, professional and well resourced.