(Re: subject line,) "So drunk I'm alliterating like a beatnik." - Capt. Holt from "Brooklyn Nine-nine"
Washington Post article on ABI's attempts to purchase and leverage data sources for understanding consumer trends in this sector. https://www.washingtonpost.com/lifestyle/food/the-worlds-biggest-brewing-company-is-thirsty-for-your-data/2017/12/28/3f07ae1e-e127-11e7-bbd0-9dfb2e37492a_story.html?utm_term=.f17478d959f0
I am probably months late on the announcement that ABI is now an investor in RateBeer.
And wouldn't it be cheaper for them to simply improve the quality of their beer?
The author suggests -- wrongly in my opinion -- that craft beer consumers stop drinking craft brews once the brewery is purchased by a macro. At least if the author's inference is that we change habits out of some kind of political or economic vindictiveness.
I would suggest instead that consumers are not gong to wait around to find that some of their favourite brews are heading downhill, that the focus on ingredients and flavours are being watered down both literally and figuratively. Because a lot of us quality beer consumers are invested in the success of the small brewers, emotionally if not financially. (Go ahead -- scoff. Admittedly, I do not put in the long hours year after year after year.) In a word, the beers get shittier at some point or another. People are not going to wait around to be disappointed and to have their hearts broken.
[Signed] Not-Uncle Bobby because my account was probably hacked