I've also come to appreciate the public health value of price floors (yeah, me). Having traveled in jurisdictions with absurdly low prices and seen some of the cultural problems. Europe in particular, where drinking is culturally very accepted and cheep alcohol is seeing quite a lot of abuse. For instance, much has been made of the demise of the UK pub as people choose to binge up at home on cheap grocery store booze.
I'd hate to see our pubs and craft brewers who are trying to pay a living wage, succumb to what is happening over there.
Personally, I have seen one major health benefit of beer pricing. As 14 and 16 oz 'pints' of captive 'craft' and premium beers in big chain pubs have edged past the $10 mark when you factor in tip, I've just stopped going to those places. The health benefits are two-fold. I don't end up tempted to eat their shitty food and my mental health isn't stressed by being in their annoying environments.
On the other hand, I have to appreciate that I am able to afford good beer. Ford's populist message plays right into the fact that there are plenty of people who are not as fortunate as me. Sadly, many may also be vulnerable.
Brands are for cattle.
Fans are cash cows.
The herd will consume until consumed.