The Bar Towel

Once again proving that American Colleges turn out far too many marketing grads:

http://www.bootiebeer.com/

Enough said.

No doubt the "Maxim Magazine" of brewing...lots of flash and sex appeal, little substance or depth.

3 distinct beers too! Lager, Lager light, and U95 (a low calorie/carb lager).

Rob Creighton wrote:Once again proving that American Colleges turn out far too many marketing grads:

http://www.bootiebeer.com/

Enough said.

It's not even that they've got too many marketing grads, it's that they aren't teaching them anything, like that the product has to have real market demand, not just that which exists only in the marketer's fantasies. Unless of course there's a craptastic gimmick lager that's actually lasted more than a year these guys have drawn inspiration from?

Josh Oakes wrote: It's not even that they've got too many marketing grads, it's that they aren't teaching them anything, like that the product has to have real market demand, not just that which exists only in the marketer's fantasies. Unless of course there's a craptastic gimmick lager that's actually lasted more than a year these guys have drawn inspiration from?

Why the devil would you want it to last more than a year? If it *lasts* what are you going to market next year? hehe

Well, someone thinks this Bootie Beer stuff is a good idea, as they've been bought by Jane Butel Corp., a company specializing in "products and services promoting the cuisine and lifestyle of the southwest United States" (?!?) that intends to take the brand nationwide:

http://biz.yahoo.com/prnews/050725/nym201.html?.v=19

the whole thing seems fishy... it looks like the Bootie Beer Company (I can't believe I just typed that...) just did a reverse takeover of a shell company so they could get a public listing. total revenues of the old company were just $87.000 for the first quarter.

I wonder if they can come up with a better business strategy than "to capitalize on the lucrative, 2.7 billion case beer industry"...

inertiaboy wrote: the whole thing seems fishy... it looks like the Bootie Beer Company (I can't believe I just typed that...) just did a reverse takeover of a shell company so they could get a public listing. total revenues of the old company were just $87.000 for the first quarter.

Hmmmm.. yeah, that's interesting. Those financials weren't up when I originally posted the link. And they also did a 100-to-1 reserse stock split on the same day that the "merger" was announced.

inertiaboy wrote:I wonder if they can come up with a better business strategy than "to capitalize on the lucrative, 2.7 billion case beer industry"...

Well, they will also be promoting themselves to "beer drinkers looking for a totally new, exciting beer company relationship."