The Bar Towel

Looking through the latest addition of the LCBO's "Food and Drink" magazine, I began laughing at the following beer profile/review. Obviously, someone there has a good sense of humour,

"Imagine a beer that prides itself on having no lingering aftertaste. This lightweight, golder lager, has a very mild, yeasty aroma and subtle, sweetish flavour sometimes interpreted as a delicate tea or a touch of papaya. And the taste of malt and hops? Virtually undetectable. First brewed in 1888, it's bright and fizzy and backed by a massive worldwide ad campaign aimed squarely at 20-somethings who never want to be accused of having 'beer breath'. "

Regardless, it will probably fly off the shelves......

wow

Yep, it sells really well actually. Better than AMacra Bavaria, Negro Modelo, and is sometimes on par with Heineken.

What is the best selling Polish beer ar your location?

At my location, and at most London locations now, the best selling Polish beer is Lech.

After that, Tyskie is a close second.

If people don't want beer breath, a "beery aftertaste" calories, carbohydrates, alcohol, and other "noxious" elements associated with beer, then drink water.
Beer is a drink of moderation, it has some nutritional value, and in that sense it is a healthy beverage. The brewing community is so desperate to latch on to the latest health trend to increase flagging sales that they'll try anything. Try flavour! Brew flavourful beers with reckless abandon and damn the torpedos.

I wish I could say I wrote that! I wish I had known that a person could get away with writing that for F&D!!

Truth in advertising...now that's refreshing.

Steve Beaumont wrote:I wish I could say I wrote that! I wish I had known that a person could get away with writing that for F&D!!

Ya Steve I've seen you tackle some tough ones over the years. I often think how awesome it would be to write for F&D, but the task seems dauting given your often limited selection of beers and beer styles.
For what it's worth I think you've always done a good job with F&D, even my mom looks forward to reading the columns.

Steve Beaumont wrote: I wish I had known that a person could get away with writing that for F&D!!

He writes about the negatives in a way that never really slam the product. The piece has a tone of gentle amusement rather than aversive disgust - legitimizing the product for its intended market while not glossing over anything. Clever!

I also like how it was written, but can you imagine anyone writing like that about wine, or scotch or well, hmmm, anything else consumed for pleasure? Pretty much every other food or beverage product is appreciated for its flavours, whereas beer is highly regarded for the lack of any....this situation is just plain nutty, in a porter kind of way.