Recent Coors ad

[Tapsucker]

I just noticed a new Coors ad about colour changing labels. I guess their customers now need to know when it tastes like cold.

[JesseM]

I feel degraded as a male but also a human being whenever I see that commercial about the idiots sitting around having some bimbo explain to them why the mountains turn blue.

[Bytowner]

I think it's a hilarious ad.

[tuqueboy]

I feel degraded as a male but also a human being whenever I see that commercial about the idiots sitting around having some bimbo explain to them why the mountains turn blue.

the beer sucks, but geez, lighten up jesse.

[JesseM]

I feel degraded as a male but also a human being whenever I see that commercial about the idiots sitting around having some bimbo explain to them why the mountains turn blue.

the beer sucks, but geez, lighten up jesse.

No.

[tuqueboy]

I feel degraded as a male but also a human being whenever I see that commercial about the idiots sitting around having some bimbo explain to them why the mountains turn blue.

the beer sucks, but geez, lighten up jesse.

No.

yes.

[JesseM]

the beer sucks, but geez, lighten up jesse.

No.

yes.

It is my belief you should darken down.

[Ale's What Cures Ya]

I just noticed a new Coors ad about colour changing labels. I guess their customers now need to know when it tastes like cold.

I think your average Coors Light drinker doesn't have the mental capacity to determine hot and cold by mere touch alone.

[grub]

am i the only one who wants to grab a blue highlighter and just scribble on the mountains of every bottle i can find?

[Torontoblue]

It's nothing new as the star on the Newcastle Brown Ale bottle used to change colour when the beer was at the 'optimum' coldness. And this was waaaaayyyyy back in the early 90's. Still, it's a really dumb idea and as is the advert. I guess all that cold beer just eventually freezes your brain and you turn stoopid

[cannondale]

The zywiec bottles have had that spellbinding 'technology' for quite some time as well. Really tho, this is a pretty tame, however hackneyed example of marketing if you think about it. I mean, coors has apparently devoted themselves to searching for an ever lower common denominator to appeal to in their adverts.

[lagerale]

I thought there was something on the Robert Simpson bottles when they first came out that changed colour on it....whatever floats your boat....

[lister]

I thought there was something on the Robert Simpson bottles when they first came out that changed colour on it....whatever floats your boat....

I have one of their beer glasses that does that sort of thing. There's a patch on it that changes colour to show a sailboat. Despite the gimmick, it's a nice glass, big and heavy like my martini glasses (took a while to find those suckers.)

[Bobsy]

I used to have a cup which slowly revealed Slimer from Ghostbusters when it had hot liquid poured into it. Unfortunately, my gran was over-exuberant in washing it one day, and Slimer was well and truly busted. The next time I had my cocoa, no ghost.

A piece of my childhood went down the plughole that day.

[Rob Creighton]

The German and English beers where the bikini comes off the girl when the temperature gets cold enough are still my favourite. Its called thermochromic inks.