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The plot to destroy America's beer
Posted: Thu Nov 01, 2012 12:38 pm
by phirleh
Posted: Thu Nov 01, 2012 11:02 pm
by midlife crisis
And very relevant to the "faux craft" discussion in the other thread.
Posted: Fri Nov 02, 2012 6:04 pm
by Tapsucker
Well, there's a lot going on in that article!
At first it read like a "who slipped me a new coke?" bitch session and then it settled into a they might buy pepsi. That's when I got intrigued. Many 'breweries' are just beverage companies with beer as a category (think Kirin, A le Coq, etc.) it would be no surprise to see them sell both fermented and unfermented corn syrup.
Seriously though, Brito does not get flattering coverage. I guess that's why he lays low.
And yes, the Goose Island bit does speak to the faux craft thread.