The Bar Towel

I kinda swore off them since they got rid of Jim and went the buck a beer route. I tried that abysmal IPA and have found that any newer stuff isn't that great. I have still purchased the flag ship Waterloo Dark from time to time out of nostalgia. Recently I have been purchasing the Red Cap as a casual consumption beer.

But I guess I was wondering if they were having a return to some of their former glory right now while the craft beer revolution seems to be in full swing? Anybody have any news?

Half-assed efforts at different beers and maintaining a no-assed effort with their regular line-up is a lot easier than innovating and adapting.

That's a shame.....I had hoped they would get back to the business of beer. I tried that IPA a year or two ago and it was abominable.

Well they renamed themselves to the "Waterloo Brewing Company" that's something I guess....

ercousin wrote:Well they renamed themselves to the "Waterloo Brewing Company" that's something I guess....

Not exactly. They're still Brick, and are using that name on the Red Baron and Red Cap brands. But for their more craft-leaning brands, they've started using Waterloo Brewing Company (although I think it still mentions Brick in small print).

Perhaps they have decided to just fight it out with Cool for dive bar budget swill dominance.

Tapsucker wrote:Perhaps they have decided to just fight it out with Cool for dive bar budget swill dominance.

Hey now, Minhas will have a thing or two to say about that.