The Bar Towel

Japanese brewers are desparate. I wonder how long before others climb on the bandwagon?

http://www.slate.com/blogs/trending/201 ... nkers.html

I gotta give them points for trying to innovate. I think I'd try those three over some of the micro experiments I've come across.

It is still so bewildering to see how infantile Japanese pop culture is. I'm surprised they haven't come up with a beer can with a baby nipple on it to attract younger customers or even the large fetish community.

1) If it takes you 30 mins to finish a beer, you are doing it wrong.

2) Tomato - not the wildest ingredient I've seen.

3) "coffee and beer - together at last". Where have you been? Coffee (this is a coffee liqueur, so presumably more a flavour thing than a caffeine additive) has been a common tasting note (and sometimes an actual ingredient) in the beer world for some time now.

It is still so bewildering to see how infantile Japanese pop culture is.

Its no more infantile than America's (ie the West's) pop culture and unlike the USA they don't force it on the rest of humanity. More importantly I think the Japanese know to separate pop culture (an oxymoron btw) from real culture and the serious business of politics, unlike in the West where politicians are mostly just celebrities.

Japan: The Asian hub for microbreweries: http://www.nytimes.com/2007/09/25/trave ... .html?_r=0

Philip1 wrote:

It is still so bewildering to see how infantile Japanese pop culture is.

Its no more infantile than America's (ie the West's) pop culture and unlike the USA they don't force it on the rest of humanity. More importantly I think the Japanese know to separate pop culture (an oxymoron btw) from real culture and the serious business of politics, unlike in the West where politicians are mostly just celebrities.

Japan: The Asian hub for microbreweries: http://www.nytimes.com/2007/09/25/trave ... .html?_r=0

I totally agree with you, but you missed my point. I was referring to the juvenile symbolism in so much of their mass marketing and how it targets more than just children with those symbols.

I guess I could have stated that more clearly. Perhaps we can talk it out at the next little pony conference.

I hardly think the USA 'forced' the world to adapt Levis, Marlboros and Coca-Cola. The rest of the world has been gagging for 'cultural' American product far longer than they could easily obtain it, and certainly before people were piling onto the internet to find out about it.

At least they made it look that way...