The Bar Towel

I found this humorous. This website has clearly ripped off the Stone logo/font.

http://www.stonesurfaces.ca/

Mr.X wrote:I found this humorous. This website has clearly ripped off the Stone logo/font.

http://www.stonesurfaces.ca/

The font is called castellar, and it isn't the property of Stone Brewing. It's a common font, and is a sensible choice for a logo in which one would like to evoke the notion of 'stone'. As a company that deals in stone, my guess is that that is what their intention was, rather than to copy the logo of a California-based craft brewery whose products are not available in their market.

But then again, who the hell knows.

perhaps, but they even copied the font sizes between the large S and the rest of the word. A couple years back there was some small cafe in small town U.S. that totally ripped off the steamwhistle logo so kind of behavior isn't unheard of. I suspect the lazy designer of the website in question just googled "stone" and the brewery logo popped up. Pure speculation on my part.

Stone also has a large E, with "brewing" centered below, and in between the S and E. So they aren't even exactly the same.

The rest of it is what's known as a coincidence - a product of a severe lack of imagination/creativity in both design and branding (on the part of BOTH companies).