Ontario’s first craft-beer-of-the-month club delivers hard to find beers direct from brewery
Savvy Company launches ‘Savvy Hip Hops’
FOR IMMEDIATE RELEASE: Ottawa, ON (January 30, 2014) Ottawa-based Savvy Company just made it easier for Ontario’s beer enthusiasts to enjoy the growing number of craft beers being produced in Ontario. Today Savvy Company has launched Ontario’s first craft-beer-of-the-month club that delivers craft beers to your doorstep. Known for its wine expertise and innovative wine events, Savvy Company has expanded its business and is working with craft breweries to create innovative ways to reach beer-thirsty Ontarians.
“The craft beer industry in Canada is exploding and breweries are winning national and international competitions,” says Savvy Company president & sommelier Debbie Trenholm. “We run a very successful Savvy Selections wine-of-the-month club and many of those subscribers, as well as clients, have asked for a similar club for beer. We seize every opportunity to wave the Canadian flag, so launching Savvy Hip Hops was natural.”
Every month Savvy Hip Hops subscribers will receive the Savvy Hip Hops Taste Case delivered directly from the brewery to their home or office on the Friday closest to the 24th (as in 2-4) of the month. The Taste Case will be an assortment of bottles, cans & growlers of beers on tap and in tank at the featured brewery. The beers will be selected by a team of beer industry bloggers, media & craft beer enthusiasts who are part of the ‘Savvy Brew Crew’. In collaboration with the featured brewmaster, together they will create a compilation of beers that are only available at the brewery or rarely found at the Liquor Control Board of Ontario (LCBO) and The Beer Store.
To further the enjoyment of the beers in the Savvy Hip Hops Taste Case, subscribers will receive the monthly ‘Beer Backstory’, a mini-magazine including a relaxed interview with the brewmaster and brewery owners, trivia about the featured beers, the brewery’s staff favorite foods to enjoy with the selected beers and recipes with the beers as the ingredients or to serve with a pint.
“Savvy Hip Hops is ingenious.” says Kichesippi Beer Co. co-owner Paul Meek. “We have been very supportive of Savvy Company from day one when Debbie and her team began expanding their business into craft beers. We are thrilled to celebrate our fourth year in business by being the Savvy Hip Hops featured brewery in May.”
“With all of the new craft breweries opening, consumers can be overwhelmed with the array of choice”, states Niagara Oast House Brewers co-owner Mike Berlis, “A subscription to Savvy Hip Hops assures anyone who is intrigued by beer that they will have a delicious experience in their own home.”
The feature breweries for 2014 include:
February – Beau’s All Natural (Vankleek Hill)
March – Beyond the Pale (Ottawa)
April – Oast House Brewers (Niagara)
May – Kichesippi Beer Co (Ottawa)
June – Big Rig Brewery (Ottawa)
July – Barley Days Brewery (Prince Edward County)
August - Perth Brewery (Perth)
…and more Ontario breweries to be announced
To subscribe for four, six, 12 months or longer, visit
www.savvyhiphops.ca
“I can’t think of any better way to receive craft beer than have it hand-picked and delivered to your doorstep” comments Steve Beauchesne, co-owner of Beau’s All Natural Brewing Co. “Savvy Hip Hops is the equivalent of having your birthday every month.”
According to the Ontario Craft Breweries, there are over 60 breweries in Ontario and the craft beer industry is growing across Canada. At launch, Savvy Hip Hops will focus on Ontario breweries delivered to Ontario residents. “The interest in craft beers is astounding. We have people who have subscribed to Savvy Hip Hops & we haven’t even launched yet…and one is an Ontario winemaker!’ exclaims Trenholm.
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More about Savvy Company
Savvy Company specializes in creative social experiences – whether making the enjoyment of wine accessible to all, exploring the worlds of craft beer or discovering artisan cheeses. Their team of accredited Sommeliers delight in designing wine, beer and food events, shining the spotlight on the people who make them. Their Savvy Selections wine of the month club is Ontario’s largest featuring Ontario wines not available in the LCBO and delivered directly to the subscriber’s home or office. Savvy Hip Hops is Ontario’s first craft beer of the month club and is rapidly growing in popularity. Visit
www.savvycompany.ca, follow @SavvyCompany or @SavvyHipHops on Twitter.
Media Contact:
Debbie Trenholm
Founder & Sommelier
Savvy Company
debbie@savvycompany.ca
@savvydebbie
613.SAVVYCO (613.728.8926)
