Just in case the LCBO was wondering, Lew Bryson has written a great article on the subject. Quite frankly, the first paragraph sums up perfectly what I've been saying all along, that the LCBO model of trying to market high end beer in a large number of stores is not the road to great success. They are doing the first and second stages well, but what we here in bartowelville want is stage three!
http://www.beveragebusiness.com/art98/bryson0402.html
Looking for the original Bar Towel blog? You can find it at www.thebartowel.com.
We have a trivia question in order to register to prevent bots. If you have any issues with answering, contact us at cass@bartowel.com for help.
Introducing Light Mode! If you would like a Bar Towel social experience that isn't the traditional blue, you can now select Light Mode. Go to the User Control Panel and then Board Preferences, and select "Day Drinking" (Light Mode) from the My Board Style drop-down menu. You can always switch back to "Night Drinking" (Dark Mode). Enjoy!
We have a trivia question in order to register to prevent bots. If you have any issues with answering, contact us at cass@bartowel.com for help.
Introducing Light Mode! If you would like a Bar Towel social experience that isn't the traditional blue, you can now select Light Mode. Go to the User Control Panel and then Board Preferences, and select "Day Drinking" (Light Mode) from the My Board Style drop-down menu. You can always switch back to "Night Drinking" (Dark Mode). Enjoy!
How to sell good beer
-
joey_capps
- Bar Fly
- Posts: 592
- Joined: Sat Nov 17, 2001 7:00 pm
- Location: Waterdown
One or two "beer boutiques" in Ontario makes a lot of sense to me. These boutiques though would have to held to a different standard than LCBO's get-em-in-get-em-out policy. It might take some time to catch on, but I think a store in Toronto and, perhaps, Ottawa would ultimately do well. Moreover, I don't these boutiques would affect the LCBO's other business anywhere other than in their immediate surroundings. Nor, would/should the LCBO have to change its policy in their other stores. For instance, I would continue to buy beer regularly in Hamilton and instead of travelling to Buffalo (sorry, Lyle) I would go to Toronto. In fact, the LCBO would probably end up getting more of my business.
I know we've had these discussions before, and I know points will be made about test markets, etc. But, it a worthwhile topic, even though things will probably never change.
Joe.
I know we've had these discussions before, and I know points will be made about test markets, etc. But, it a worthwhile topic, even though things will probably never change.
Joe.