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Shrinkflation

Discuss beer or anything else that comes to mind in here.

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S. St. Jeb
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Shrinkflation

Post by S. St. Jeb »

I'm sure you've all seen where companies reduce the size of an item instead of increasing the price. I hate the practice.

Anyway, saw a 'new' listing for Carlesberg in the LCBO which seemed strange. Sure enough, they are moving from a 500 mL can to a 473 mL can. $3.00 for the 500, $2.95 for the 473. Aside from the marginal increase in cents/mL, I suppose they like the $2.95 vs $3.00 for psychological reasons.

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JerCraigs
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Post by JerCraigs »

S. St. Jeb wrote: Sat Sep 16, 2023 2:03 pm Anyway, saw a 'new' listing for Carlesberg in the LCBO which seemed strange. Sure enough, they are moving from a 500 mL can to a 473 mL can. $3.00 for the 500, $2.95 for the 473. Aside from the marginal increase in cents/mL, I suppose they like the $2.95 vs $3.00 for psychological reasons.
I wonder if they are also changing can suppliers and/or where it is brewed?

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Cass
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Post by Cass »

S. St. Jeb wrote: Sat Sep 16, 2023 2:03 pm I'm sure you've all seen where companies reduce the size of an item instead of increasing the price. I hate the practice.
I've moaned about this on the forum numerous times before, but this with "pints" is a big beef of mine. Maybe it's overall good for my health anyway, but I see at many bars that their 'regular' beers are 14oz nowadays.

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MatttthewGeorge
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Post by MatttthewGeorge »

JerCraigs wrote: Sun Sep 17, 2023 9:06 pm
S. St. Jeb wrote: Sat Sep 16, 2023 2:03 pm Anyway, saw a 'new' listing for Carlesberg in the LCBO which seemed strange. Sure enough, they are moving from a 500 mL can to a 473 mL can. $3.00 for the 500, $2.95 for the 473. Aside from the marginal increase in cents/mL, I suppose they like the $2.95 vs $3.00 for psychological reasons.
I wonder if they are also changing can suppliers and/or where it is brewed?
Carlesberg bought out Waterloo brewing and it's now being brewed there. Everything else out of that brewery is in a 473ml so it only makes sense to have Carlesberg move to that size as well.
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seangm
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Post by seangm »

It'll be the last straw for me if my favourite euros downsize from 500 ml to 473 ml. I've never liked 473 since it's always just a little underfilled in most of my glasses. 500 ml is generally perfect, although if we're talking a true imperial pint they should be 568 ml, however only a handful of UK imports are that size anymore.

And don't get me started on the 14 oz serving size. That's a half beer lol

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