Beer TV

Josh Oakes · Post by **Josh Oakes** » Sun Dec 16, 2001 12:45 pm

Has anybody else seen this? It's on Sunday mornings on Global at 11:30. It is an Interbrew production and shamelessly at that. Today they featured Hoegaarden. Entertaining, and I like the idea of getting people to see beer as more than just bland lager, but it's just like Beer.com - only one side of the story.

The best part, though, was when they took a shot at Miller for closing Celis. Well deserved, of course, but it's like the pot calling the kettle black.

At the end, they did feature a non-Interbrew product, with a little piece on a brewpub in Bruges (conveniently inaccessible for the Ontario audience).

All in all, though, it's a shame that when we finally get a TV show about beer, it's nothing more than a 30 minute advertisement for a megabrewer.

joey_capps · Post by **joey_capps** » Sun Dec 16, 2001 3:53 pm

Is this a weekly show?

A show entitled somethinglike "Follow that Food" did an episode on Stella, again shamelessly Interbrew. The followed the beer from the field, through production, to a bar in New York. They did also talk about many of the other Belgian brews but seemed to be fixated on alcohol content.

Anyway, two last tele-points. Does anyone know if "The Beer Hunter" series is available? If so, where? And, no thought on the Incurable Collector?

Cheers.

Josh Oakes · Post by **Josh Oakes** » Sun Dec 16, 2001 7:53 pm

Yeah, it seems like it is a weekly show. Maybe next week they'll focus on those "classic" and "artisanal" Belle Vue lambics!

I'll watch a few more times since there are some good stories in the Interbrew family, but I hope they do the odd feature on something else!

Publican · Post by **Publican** » Sun Dec 16, 2001 10:47 pm

Why would Beer TV do a show on beers that Interbrew does not have connection to? The answer to this question is they want every one to drink that crap Stella and convince them that it is a preimum beer. The only thing preimum about this beer is the price. In regards to Hoegaarden it is an aceptable Belgian Wit beer but I prefer Brussels White or Blanche de Chambly. On a personal note (about Stella) my brother who usualy drinks Labatts Blue or Budweiser(American versions, he lives in Michigan) drinks Stella while on business in England,he is lucky that I'm not with him I would pour the Stella over his head. However his work has taken him to Bavaria and he has phoned me and raved about the Hefeweizens and Helles.
Go figure

<font size=-1>[ This Message was edited by: Publican on 2001-12-16 23:12 ]</font>

Publican · Post by **Publican** » Sun Dec 16, 2001 11:09 pm

To be fare to my brother, he only drinks beers that are golden coloured. Luckily when I go to visit him there is a multitap down the street were I can find a pretty good selection ( including British cask conditioned ales) but when I have a copper coloured ale he says It reminds him of motor oil. How can I connvince him to try anything diffrent? By the way this mulitap is called the Berkley Front in Berkley Michigan , about 12 miles north of Detroit

<font size=-1>[ This Message was edited by: Publican on 2001-12-16 23:10 ]</font>

Manul · Post by **Manul** » Mon Dec 17, 2001 7:36 am

You might want to start with a german bock (ex: Paulaner Salvator) and with some luck he might slowly develop a taste for darker beers.

PRMason · Post by **PRMason** » Tue Dec 18, 2001 10:11 pm

PRMason · Post by **PRMason** » Tue Dec 18, 2001 10:20 pm

Sorry about the blank message,computers are, well...not my specialty. I have been to Belgium on several occasions and I have found that the average Belgian treats Stella like we treat 50 or Export. Very pedestrian. As for Leffe and La Trappe Abbaye beers, these are often confused with the traditional Trappiste Ales."Abbaye" ales are contracted out to large commercial brewers, like Interbrew or Maes. There is no longer any monastic connection, save for the royalties that still get paid to some. Trappiste ales, like Chimay, Rochefort, Orval etc. are brewed by monks at the monasteries.
As for interbrew, purveyors of Keith's India Ginger Ale, they have become the Whitbread of the new Millenium.They are trying to buy South African Breweries, which would be no biggie if SAB didn't now own Pilner Urquell and Radegast.Someone please stop them before they kill again...

screw2000 · Post by **screw2000** » Wed Dec 19, 2001 4:28 pm

Ah yes, Beer TV. Caught my first glance at this back in September.

The 10 minutes that I saw didn't have any heavy Interbrew promotion -- in fact, I didn't see anything remotely beer-related at all -- but they did seem to take every opportunity to point the camera at scantily-clad women in cottage country.

Don't think this show's gonna last too long, especially if they think their target demographic is up early on Sundays.

DAN-D-MAN · Post by **DAN-D-MAN** » Sat Jan 12, 2002 10:54 am

Just noticed on tvguide.ca that BeerTV now plays on Saturday mornings at 11:30am, still on Global... in about 30 minutes from now!

This will be my first time seeing the show.

DAN-D-MAN · Post by **DAN-D-MAN** » Sat Jan 12, 2002 12:47 pm

Go figure... today was the last show of the season. Not sure when the next season will start.

Today's show focused entirely on Guinness; the history, the location, the way they make it, the taste, the success story, etc.

It's a good program... couldn't help but notice the Labatt Blue and Bud Light commercials they had though and the "brought to you by beer.com" reminders. And, of course, who could not notice the top heavy girls hosting the show!?

I'd watch it again...

Immotius · Post by **Immotius** » Thu Feb 07, 2002 11:41 pm

I watched beer TV as well. In fact I was pleasantly surprised for about 8 minutes.

Then it became shameless. The problem of course is that they don't tell you that it's an advertorial, which I find unpalettable.

rabbit · Post by **rabbit** » Fri Feb 08, 2002 4:46 am

I think you mean "unpalatable" as in "palate" as opposed to "palette" which painters use!

Immotius · Post by **Immotius** » Fri Feb 08, 2002 4:39 pm

I think I mean that BeerTV is shameless.

DAN-D-MAN · Post by **DAN-D-MAN** » Sun Mar 03, 2002 4:35 pm

For those of you that are interested, the new season of Beer TV has started. Today's episode just pretty much quickly went over what they'll be covering in future shows. They confirmed that they'll have one show dedicated to Muskoka Lakes Brewery, another on Boddington's, I think another on Bellevue lambics, and so on.

According to tvguide.ca, it looks like Beer TV will be playing twice every weekend:

Saturdays at 3:00pm
Sundays at 2:30pm

Enjoy it for what it is... a show about Beer!