Now bear with me guys, you're the experts and I'm the newbie. You know the ins and outs of the business. But I'm puzzled why the Ontario Craft Brewers haven't banded together to experiment with a retail operation that they wholly own. If the large wineries in Ontario can sell wine within a Sobey's, or a Metro, or a Longo's grocery store, what's the hold-up with the beer crafters opening their own store?
To me a retail storefront makes sense on so many levels. Surely there is enough product among the 28 breweries to fully stock a retail store. I'm certain that customers would flock to a properly financed, advertised, and marketed operation.
Start with one store, say in a busy and vibrant section of Toronto. If it works, slowly expand.
Are there legal impediments? Lack of innovative thinking? Please tell me why this would not work, or preferably why the concept has merit.
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