Interesting look at "craft" BBQ. There might be some points here applicable to "craft" beer culture. Or this is just another first world problem to discuss.
https://www.theguardian.com/food/2023/f ... -pitmaster
Not really about beer, but culturally adjacent
Not really about beer, but culturally adjacent
Brands are for cattle.
Fans are cash cows.
The herd will consume until consumed.
Fans are cash cows.
The herd will consume until consumed.