The Bar Towel

Hey fellas,

We're pleased to announce that Mill Street Brewery is finally open for business!!

Currently, only our Original Organic Lager is available, but we'll be brewing more flavours in January.

Give us a call at 416 681 0338 for directions and hours of operation.

Cheers, and Happy New Year!

-Steve, Jeff, and Michael

What style of Lager are you brewing- Pilsner
Dunkel(Dark lager) Helles etc.

Just moving this over from the archive area.

Congratulations on the opening of the brewery! I'll have to come down for a visit soon.

Cass

<font size=-1>[ This Message was edited by: Cass on 2003-01-01 21:00 ]</font>

The organic lager is a German Pils, weighing in at around 4.5%...

-Steve

What's up with these minature bottles ( 195ml x 6 = 1170 ml) that you're using. I wasn't paying attention and I thought that I was buying a regular six pack (341ml x 6 = 2046ml ). I'm glad that I bought two since the first one didn't last long. According to my calculations this is a very expensive beer.If you would like to share any thoughts on your pricing and packaging I'd love to hear them.

Bailey

Sorry you were surprised by the 200ml, Bailey! We always keep a bottle sample on the bar so customers can see what they're getting.

You're absolutely right about the price -- this stuff isn't cheap. In fact, the malt and hops we use cost FIVE TIMES more than non-organic ingredients. Consequently, putting our lager in 341ml bottles would mean charging a lot more to the consumer. We know this bottle doesn't appeal to everyone (especially avid craft beer drinkers) but you'd be surprised how many people really like it.

Fortunately, for the more volume-oriented consumer, all our other brands wil be packaged in a 341ml stubby bottle! Those beers will be non-organic, and hence more competitively priced.

Cheers,
Steve

How much is a 6-pack.

a six pack is $9.50, which includes a 60 cent bottle deposit, refundable at the brewery.

Wow...that's expensive even with those expensive ingredients. Our St. Peter' English ale from the UK also uses organic hops from New Zealand as well as organic malt from Scotland and we sell for $2.95 for 500ml which includes shipping from England. Your equivalent price for 500ml would be about $3.70. Regardless, we wish you every success and we look forward to trying your product.

If anyone is interested in cheep beer, Wildcat is available at the Beer Store!

I'm sure that Mill Street,because they are smaller than St. Peters, would have greater costs etc.

<font size=-1>[ This Message was edited by: Kent on 2003-01-11 15:09 ]</font>

I am responsible for Mill Street Original Organic Lager so I guess I should weigh into this discussion. First, what do you think of the beer? I would REALLY like to know. Is price and bottle size more important than the beer? The container is about marketing: organic, smaller, MODERATION, health. Women love it, and so do mature males, and that is our target market for this poduct. Why do you think Creemore went to a smaller bottle? As for pricing, do you understand what it costs to open a brewery in downtown Toronto? Do you know how expensive it is to produce beer in Ontario? I can buy 500ml of Warsteiner, which is inported all the way from Germany, for $1.75. What does that say about these organic beers?? And can you tell me that MolBat's (Molson & Labatt's) should be charging $9.95 for a six of any of their products? We plan to have our 'other' beers (Pale Ale, Sparkling Ale, Coffee Porter, followed by seasonals) out in February, they will be more in line with beer connoisseurs so I hope we will have much more to discuss then. Also, anyone interested in seeing the brewery are welcome down for a visit.

Thanks for checking in with your thoughts, Mike, and don't worry about the critcism regarding the price too much. Compared to the price that most of us are willing to pay for a pint or bottle of something at a place like Smokeless, dropping $9.50 for a bit over a litre of good quality beer isn't really that expensive. Hell, I paid almost 20 bucks for 6 x 341 ml of Scotch Reserve at the Schoune Brewery in Quebec last summer. Marketed correctly, I could see you Lager carving out a nice little niche in the market once the weather gets warmer.

Sheryl and I will definately be coming down the brewery for a taste once you've got a couple more brews coming off the lines. We're especially looking forward to the Coffee Porter.

Is the restaurant/pub open yet, or are you just running as a brewery & beer shop at the moment? Any particular days/times that we should consider best to stop by?


Greg

<font size=-1>[ This Message was edited by: GregClow on 2003-01-12 14:53 ]</font>

Price isn't everything taste is. If we want a burger we'll go to McDonalds. If we want to enjoy a rib steak we visit Auberge du Pommier. Get the point. People aren't concerned paying $12.95 for a 6pack of Trois Pistoles. I'm sure finding 200ml bottles aren't cheap either since you can't purchase 1 million bottles at one time to reduce your costs. Its all about taking pride in what your produce or sell. Cheers!