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FEUO wrote:This deservedly needs to be crapped on.
Why?
Because BIG BEER makes uninteresting and boring beer. Who is this guy competing with? Them. Who will win? Them.
Unless he is just capitalizing on a certain market and waiting for BIG BEER to tap him on the shoulder and buy his brand. CHACHING!
So I guess you don't drink any Goose Island beers anymore.
I do not buy standard Goose Island beer.
I bought a couple bottles of the Bourbon county stout and a variant this year as it was spoke of on a couple other forums that AB hasn't touched the recipe or process behind making those beers.... yet.
I am not happy about that situation, and either was their head brewer who has gone on to start up Off Colour brewing (if memory serves).
They are very different situations. But thank you for trying to continuing to stir the pot.
I agree with the earlier sentiments; it doesn't hurt anyone, it's a cute gimmick, and it is only really competing with the mass-beer producers. Granted there are already lots of mediocre beers/lagers, but the demand really isn't there for the fantastic stuff. The great thing about beer is that it is like people, there's an abundance of choice, even if the fantastic ones are harder to find. Makes them that much more enjoyable.
If I find it at a golf course after a round, and presuming it is at least better than Rickards Red or the other usual macro-swill options at many courses, then I'm all for it. Sorry, but saying "I shit on it" before even trying is just idiotic.