rejtable wrote:No disagreement. But based on that snap survey pretty clear TBS PR team can manufacture their own oxygen on demand.
if one had half a brain, you avoid opining or giving sound bites that would make your enemy sound remotely positive.
politicians do this all the time.
and this battle's political.
here's the thing: i am not a brewer, nor do i own a brewery. when TBS's 7 AM announcement (that's odd...) came out, i read it over and had an immediate reaction to the limited info released. i thought that the news would only benefit small-town breweries (how many are there? Sam at Sawdust would likely benefit from the 5 TBS rule. otherwise, none of the Toronto or Ottawa breweries would benefit). the seat on the board BS is obvious to anyone who's ever been involved in owning a corporation. it's an absolute joke. and if you're a Toronto brewery, odds are that you have more than 2 SKUs that you want sold, and that buying your beer in TBS and knowing that you'll never get prominent shelf space nor never been on their Big Ten wall will only decrease visits to your brewery, where people would have access to more than 2 SKUs.
the only positive is increased repeated exposure to your beer, which may increase purchases. but do people go to TBS to learn about new beer or to pick up a 24 of Wildcat? likely the latter.
any brewery that said that there was something positive to the announcement either knows something that the rest of us don't know or really has zero idea how to a) run a successful business b) negotiate