A-B to purchase Elysian

Mr.X · Post by **Mr.X** » Fri Jan 23, 2015 12:46 pm

http://beervana.blogspot.ca/2015/01/anh ... ysian.html

I guess they've decided if you can't beat 'em, buy 'em.

FEUO · Post by **FEUO** » Fri Jan 23, 2015 1:02 pm

Never liked Elysian anyway.

TheSevenDuffs · Post by **TheSevenDuffs** » Fri Jan 23, 2015 2:14 pm

FEUO wrote:Never liked Elysian anyway.

+1.

ckoop · Post by **ckoop** » Fri Jan 23, 2015 2:25 pm

So I guess that loser beer will be discontinued shortly. Having "corporate beer still sucks" stamped on those bottles might be a little awkward to their new overlords.

northyorksammy · Post by **northyorksammy** » Fri Jan 23, 2015 2:41 pm

http://fortune.com/2015/01/23/anheuser- ... n-brewing/

was the main place to stop in seattle

Cass · Post by **Cass** » Fri Jan 23, 2015 2:44 pm

Kudos that they can be so overtly critical through a beer name yet still negotiate a buyout

TheSevenDuffs · Post by **TheSevenDuffs** » Fri Jan 23, 2015 3:13 pm

Needless to say, this tweet has been deleted.

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atomeyes · Post by **atomeyes** » Fri Jan 23, 2015 3:38 pm

i have no issues with "selling out to the man".
but to lie about it and mock it and then do it? pffft

TheSevenDuffs · Post by **TheSevenDuffs** » Fri Jan 23, 2015 4:16 pm

Did a little more digging. Apparently this Matt guy is the head of sales for Elysian, not an owner. Still shouldn't have been tweeting what he did, but I guess he was likely in the dark.

El Pinguino · Post by **El Pinguino** » Fri Jan 23, 2015 7:48 pm

Nothing wrong with selling out....then starting up a new craft brewery

Probably going to be a more and more common occurrence, blurring those "craft beer" lines even more.

Tapsucker · Post by **Tapsucker** » Fri Jan 23, 2015 8:52 pm

FEUO wrote:Never liked Elysian anyway.

Well. I like many of their beers. Not all, but many.

I think the cynicism is obvious though. They have long shilled for the corporate pro-sports-entertainment industry, they pretended to just root for the local franchise, but that's no different than signing up for the whole patronage package. It's like worshipping your local McDonalds.
A-B might have seen a good deal in a brewer or just low cost tie-in with their equivalent sheep herding industry in sports entertainment.

Ultimately, I don't care about the motives. I did really like some of the beers and the owners are welcome to cash out how ever they can. Not my call.

As Kent Brockman on the Simpsons put it so well; "I for one, welcome our new insect overlords"

sprague11 · Post by **sprague11** » Sat Jan 24, 2015 12:49 pm

On the plus side, they can now paste Geffen labels over the Subpop labels.

northyorksammy · Post by **northyorksammy** » Sat Jan 24, 2015 7:26 pm

TheSevenDuffs wrote:Did a little more digging. Apparently this Matt guy is the head of sales for Elysian, not an owner. Still shouldn't have been tweeting what he did, but I guess he was likely in the dark.

maybe he was one of those on the chopping block.

GregClow · Post by **GregClow** » Sun Jan 25, 2015 8:37 am

sprague11 wrote:On the plus side, they can now paste Geffen labels over the Subpop labels.

TheSevenDuffs · Post by **TheSevenDuffs** » Mon Feb 02, 2015 8:13 am

Did anyone see or read about the awesome Bud commercial that was played during the Superbowl? If you didn't, you can see it here: https://twitter.com/Budweiser

The summary: They make fun of craft beer and craft beer drinkers and at one point they joking make a comment about a "Peach Pumpkin Ale" as a poke at craft beer. The irony? The only such beer out there is brewed by Elysian:

https://untappd.com/b/elysian-brewing-g ... ber/834072

Idiots! At least do some research.

Speaking of idiots, Elysian will continue to make Loser... they still think Corporate beer sucks.