US-based Trappist brewery set to open

atomeyes · Post by **atomeyes** » Wed Oct 23, 2013 8:57 am

Yeah, not sure what I feel about this.

http://firstwefeast.com/drink/st-joseph ... t-brewery/

kind of eroding the brand, is it not?

Bytowner · Post by **Bytowner** » Wed Oct 23, 2013 9:05 am

Meh, as much as "Trappist beer" means anything, I don't have an issue with it... as long as the beer is good. If it blows or becomes overtly commercialized then it becomes a worry. As long as it's brewed in a monastery I don't see the problem.

Kel Varnsen · Post by **Kel Varnsen** » Wed Oct 23, 2013 9:39 am

Bytowner wrote:Meh, as much as "Trappist beer" means anything, I don't have an issue with it... as long as the beer is good

Yea the Trappist orginization seems to be pretty interested in maintaining quality control rather than any kind of branding and revenue generation, so I wouldn't be too worried. Especially since according to the article the brewery is being installed under the management of the brewers from Chimay.

To me the fact that the Trappists care about quality control makes is mean a lot more than a lot of other labels. I mean that Ontario Craft Brewers seal you see on beers brewed in Ontario seems like it can be given to any brewer that pays the annual fee.

icemachine · Post by **icemachine** » Thu Oct 24, 2013 9:32 am

To be honest I've always hoped that either the Quebec or New Brunswick Trappist abbeys would take an interest in opening a brewery