July 01, 2007
OCB Brewer for a Day Contest
The Ontario Craft Brewers in conjunction with the LCBO are holding a "Brewer for a Day" contest. Winners will spend a day at one of 21 participating Ontario craft breweries, and will learn about the art of brewing first hand from the brewmaster. The full announcement and contest details appear behind the cut below.
Love Beer? Be an OCB Brewer for a Day
Enter the Ontario Craft Brewers contest for a once in a lifetime chance to learn the craft of beer making from the experts
Brewing beer is an art form mastered by a small number of Ontarians. For the first time ever, people will get the chance to see inside breweries not as tourists, but as brewmasters in the making. The “Be an OCB Brewer for a Day” contest gives entrants the chance to meet brewmasters from breweries across the province and share recipes, knowledge and sit down together to enjoy lunch and a beer to boot.
The contest features exciting prize packages valued between $2,500-$5,000, each one offering beer lovers a unique opportunity to shadow one of Ontario's finest craft brewmasters and learn about the art of brewing first-hand. The OCB brewmasters will teach them the craft of beer making, the experience of a lifetime.
“The OCB is excited about this promotion because it gives beer lovers a chance to learn about beer from people who care about the craft of making it,” said Karen Behune Plunkett, President, Walkerville Brewing Company and member of the OCB. “The OCB Brewer for a Day promotion is also a chance to work with the LCBO to promote OCB beer in-store and reach a diversified clientele.”
The contest has already begun and is open until September 3, 2007. Ontarians over the age of 19 can participate online now or by picking up a ballot card at a participating OCB brewery. The in-store component of the contest begins at participating locations of the LCBO after July 22, 2007 and runs to August 19, 2007. Enter the PIN number from the back of the card at www.ontariocraftbrewers.ca where there are 21 chances to win. No purchase is necessary and there is a chance for 21 winners and their friends to learn from a brewmaster.
“LCBO employees are proud to work with the Ontario Craft Brewers to help our customers discover and better appreciate the quality and value of these superb locally-produced beers,” said LCBO President and CEO Bob Peter. “The ‘Be an OCB Brewer for a Day’ in-store promotion complements our year-round in-store educational and promotional activities which have helped Ontario craft beers increase in sales by 27.6 per cent at the LCBO in 2006-07.”
In 118 LCBO stores, designated staff known as Beer Guys and Beer Gals are trained to help customers with product information, tasting notes and recommended food matches for Ontario craft beers. Select stores also feature prominent OCB signage and display units.
An in-store tasting program will take place at select LCBOs where consumer can sample award winning Ontario Craft Beer from across the province. For a complete list of tastings and stores go to http://www.ontariocraftbrewers.com/content.php?nextpage=LCBO07_ContestStores.
No two OCB breweries are the same, and each prize pack is guaranteed to offer a unique experience for the winner. For further details and descriptions of what the brewmasters have in store for you, check out the OCB website at www.ontariocraftbrewers.ca.
Breweries from across the province have joined together to create this one of a kind opportunity for Ontario Beer Drinkers to enter for a chance to ‘go behind the curtain’ of a brewery. Entrants from all over Ontario are welcome to participate because the OCB has breweries pretty much everywhere - from Carleton Place to Windsor and St. Catharines to Bracebridge. There are 21 breweries from the OCB participating which include: Nickel Brook Beers, Heritage Brewing, Hockley Valley Brewing Company, Neustadt Springs Brewery, Old Credit Brewing company, Cool Beer Brewing Company, Mill Street Brewery, Cameron’s Brewing Company, Granite Brewery, Walkerville Brewing Company, Niagara’s Best Beer, The Robert Simpson Brewing Company, Trafalgar Brewing Company, Wellington Brewery, TAPS Brewing Company, King Brewery, Great Lakes Brewery, Brick Brewing Company, Beau’s All Natural Brewing, Black Oak Brewing Company and Barley Days.
The Ontario Craft Brewers
The Ontario Craft Brewers are a group of 29 small brewers that are dedicated to making great tasting beer in Ontario. The 29 members of The Ontario Craft Brewers brew their beers locally in communities throughout Ontario – from Carleton Place to Windsor and St. Catharines to Bracebridge. Ontario craft beers can be found at the breweries’ on site retail stores, pubs, restaurants, and select LCBO and The Beer Store locations throughout Ontario. For more information on The Ontario Craft Brewers, visit www.ontariocraftbrewers.ca.