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May 23, 2008

Steelback Is Back

Yesterday afternoon at Mirto Restaurant in downtown Toronto, the relaunch of Steelback Brewery was announced by CEO/owner Jonathon Sherman, president Ian MacDonald and brewmaster Jayne MacGillivray.

The new Steelback is being launched after several months of restructuring with a streamlined portfolio of five beers - Steelback Lager, Light, Draught, Tiverton Honey and Tiverton Dark - with new packaging that reflects the heritage of Bruce County where the brewery is located.

The new team does not have the same aspirations of former owner Frank D'Angelo to turn Steelback into a national brand, and are instead positioning themselves as a microbrewery that produces "craft beer at mainstream prices".

A story on the relaunch appears in today's Toronto Star, and the full press release is available on the CNW Group newswire website.

Posted by Bar Towel News Editor at May 23, 2008 12:49 PM