Yes in class, not the working world where people expect you to actually produce something when you create fake events and campaigns on a widely distributed platform.saints_gambit wrote:All of them.icemachine wrote:saints_gambit wrote: In the time between then and now, he could have applied to, got into and graduated from Niagara College's Brewing Program. As about 50 other homebrewers from the region did. They'll all be working in breweries this summer.
And how many of them are creating branding for non existent beers and beer events?
In marketing class.
I have no problem with this guy making up fancy graphics for his beers, or dreaming about creating events that will be attended by thousands.
It's when he publishes these things and creates a buy-in for vapourware that will make thegeneral public skeptical about other real craft brewers and their events that makes myself and other consumers (and craft beer producers I imagine) upset