28-packs

PRMason · Post by **PRMason** » Thu Apr 10, 2003 10:04 pm

What do you think of this stroke of marketing genius:). Nevermind the product, sell the quantity and package! How goofy.

joey_capps · Post by **joey_capps** » Thu Apr 10, 2003 10:09 pm

I don't know, Perry, I think you're being a little harsh. Obviously their product is so fine that they simply want us to have more. Generous if you ask me. Next you'll tell me that dressing a beer can like Don Cherry has no effect on the quality of the beer. Come On!

Cheers, Joe

Gunny · Post by **Gunny** » Thu Apr 10, 2003 10:13 pm

Oh what some people won't do for the almighty dollar. Don has never been the same since he lost his muse.

Slainte,
Jeff

GregClow · Post by **GregClow** » Thu Apr 10, 2003 11:45 pm

As much as I hate to admit it, I laughed my ass off the first time I saw the Don Cherry Bubba commercial.

The Bud 28-pack commercial with the cab doing a wheelie, however, is lame.

Greg

[ This Message was edited by: GregClow on 2003-04-10 23:46 ]

PRMason · Post by **PRMason** » Fri Apr 11, 2003 6:06 am

There are "tall boy" cans (like the BUBBA) featuring Don Cherry. All you see is his beautifully tailored, subtle sports jacket and his "thumbs-up". You don't see his head. You drink beer from Don Cherry's body!Come to think of it, thats all the body Molson Canadian has...

[ This Message was edited by: PRMason on 2003-04-11 06:07 ]

Publican · Post by **Publican** » Fri Apr 11, 2003 10:53 pm

Molson and Labatt must be tied for market share. The reason I say this is there seems to be so many promotioms going on right know. The best one must be 24 beers for $24 that Labatt has on certain brands. One of my co-workers bought a two-four of Lucky Lager for this verry reason , another of my co-workers buys whichever beer gives him a t-shirt or golf balls. When you're talking about Molson and Labatt brands, I guess it dosen't matter because they taste pretty much the same. If you have friends that are looking for something diffrent I suggest they try Black Oak Lager that is $1 more a six pack.

GregClow · Post by **GregClow** » Fri Apr 11, 2003 11:16 pm

On 2003-04-11 22:53, Publican wrote:
Molson and Labatt must be tied for market share. The reason I say this is there seems to be so many promotioms going on right know.

Actually, I saw a report on the news the other night about current beer promotions and advertising, and it all has to do with the hockey playoffs.

Beer sales in Canada go through the roof this time of year, and most of the target market of Molson & Labatt is glued to the TV every night for 2 months, so both companies spend a major portion of their advertising and promotional budget around this time.

Hence the Don Cherry Bubba.

Greg

[ This Message was edited by: GregClow on 2003-04-11 23:17 ]