Anybody else catch the apology/advertisement for Molson's on Life & Times tonight? Loved watching the expert tasting panel trying to distinguish between the different brands.
Joe
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Life & Times
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the.brewer
- Posts: 190
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- Location: Toronto
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joey_capps
- Bar Fly
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It was really just a history of Molson's, clearly from the Molson's perspective. The information in the first three quaters was basically the same as Allen Sneath's book.
There were a couple of interesting points.
First, a marketing exec blatantly admitted that they weren't selling beer but image. They did a taste test that proved people could not tell the difference between Blue, Canadian, Carlesberg, and Moosehead (I don't think I could).
Second, they touched a bit on Molson's insecurities regarding their position. They seemed obsessed with the DOW incident in Quebec and the fact that companies like Carling no longer exist. The execs basically see two ways for a company to go. Either hugely big or out of business. The war analogy was used quite often. They focused on Molson's expansion into Brazil.
That's all my hazy mind can recall at the moment. If I think of anything else, I'll post more.
Joe
There were a couple of interesting points.
First, a marketing exec blatantly admitted that they weren't selling beer but image. They did a taste test that proved people could not tell the difference between Blue, Canadian, Carlesberg, and Moosehead (I don't think I could).
Second, they touched a bit on Molson's insecurities regarding their position. They seemed obsessed with the DOW incident in Quebec and the fact that companies like Carling no longer exist. The execs basically see two ways for a company to go. Either hugely big or out of business. The war analogy was used quite often. They focused on Molson's expansion into Brazil.
That's all my hazy mind can recall at the moment. If I think of anything else, I'll post more.
Joe
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the.brewer
- Posts: 190
- Joined: Fri Jan 17, 2003 7:00 pm
- Location: Toronto