BrewDog 56% beer

northyorksammy · Post by **northyorksammy** » Thu Jul 22, 2010 8:27 am

comes with a real stuffed animal, 500 pounds plus postage per bottle
will it clear customs?

BrewDog formally announced this morning that it has broken the world record for strongest beer

kwjd · Post by **kwjd** » Thu Jul 22, 2010 8:38 am

northyorksammy wrote: will it clear customs?

It better at that price!

lister · Post by **lister** » Thu Jul 22, 2010 9:10 am

It's actually 55%.

It helps to post the URL too.

http://www.brewdog.com/product.php?id=56

Derek · Post by **Derek** » Thu Jul 22, 2010 9:17 am

Only 12 bottles have been made and each comes with its own certificate and is presented in a stuffed stoat or grey squirrel. The striking packaging was created by a very talented taxidermist and all the animals used were road kill. This release is a limited run of 11 bottles, 7 stoats and 4 grey squirrels.

I wonder if they'll get any press from PETA? (or perhaps they just don't care about roadkill)?

northyorksammy · Post by **northyorksammy** » Thu Jul 22, 2010 11:06 am

[quote="Derek"][quote]Only 12 bottles have been made and each comes with its own certificate and is presented in a stuffed stoat or grey squirrel. The striking packaging was created by a very talented taxidermist and all the animals used were road kill. This release is a limited run of 11 bottles, 7 stoats and 4 grey squirrels.[/quote]

I wonder if they'll get any press from PETA? (or perhaps they just don't care about roadkill)?[/quote]

The press is all over them
what a publicity stunt
--oh and check out the video

phirleh · Post by **phirleh** » Thu Jul 22, 2010 11:23 am

I never realized the bottle was actually embedded inside a dead animal.

SteelbackGuy · Post by **SteelbackGuy** » Thu Jul 22, 2010 11:51 am

ISO!!!!!!!!!!!!!!!

Gedge · Post by **Gedge** » Thu Jul 22, 2010 11:58 am

I think it's brilliant - brewing meets Damien Hirst.

thebandit87 · Post by **thebandit87** » Thu Jul 22, 2010 12:13 pm

Looks like the folks at Advocates for Animals and Alcohol Focus Scotland, are not very happy with this beer.

http://www.bbc.co.uk/news/uk-scotland-n ... d-10725024

Bobsy · Post by **Bobsy** » Thu Jul 22, 2010 1:00 pm

It makes me smile (as does reading the BA thread about it). I don't care about world's strongest beer, but as someone with a marketing background I have to say these guys play the media like a fiddle. The genius of bottling in a dead rodent! Its awesome - really makes you step back and remember that beer is supposed to be fun and that sometimes we can all take it a little too seriously.

A stoat!

SteelbackGuy · Post by **SteelbackGuy** » Thu Jul 22, 2010 1:07 pm

Bobsy wrote:
A stoat!

I love stoats!!!

Tapsucker · Post by **Tapsucker** » Thu Jul 22, 2010 1:27 pm

The ashtray is also a nice touch.

cratez · Post by **cratez** » Thu Jul 22, 2010 2:27 pm

Hilarious video. These guys rule.

TJ · Post by TJ » Thu Jul 22, 2010 2:39 pm

A truly brilliant publicity stunt. It'll be a hard one for them to top. And now that they have pushed the envelope just about as far as it can go, here's hoping they channel some of that energy into making better beer.

kwjd · Post by **kwjd** » Thu Jul 22, 2010 5:08 pm

It appears it is sold out now. Apparenty they didn't set the price high enough!

The Bar Towel

BrewDog 56% beer

BrewDog 56% beer

Re: BrewDog 56% beer